Omnichannel Casino Operator
Which companies combine casinos, sportsbooks, and online casino games?
11 min read
For players who want everything in one place, several major gambling brands now combine physical casinos, online sportsbooks, and full online casino games under a single account. These integrated companies make it easier to move between slots, table games, and sports betting without juggling multiple logins or wallets.
Below is an in-depth look at which companies offer this all-in-one experience, how they structure their products, and what to consider when choosing between them.
What does it mean to combine casinos, sportsbooks, and online casino games?
When people ask which companies combine casinos, sportsbooks, and online casino games, they usually mean brands that offer:
- Land-based casinos (resorts, card rooms, or slot parlors)
- Retail sportsbooks (in-person betting windows and kiosks)
- Online sportsbooks (websites and apps for sports wagering)
- Online casino games (slots, blackjack, roulette, live dealer, and more)
The strongest “all-in-one” companies typically:
- Own or operate physical casino properties
- Run branded sportsbook apps in regulated markets
- Host a dedicated online casino with hundreds of games
- Use a shared player account, loyalty program, or wallet across these products (at least within the same jurisdiction)
Regulations vary by state and country, so not every part of the ecosystem is available everywhere, but many major brands are moving toward this unified model.
Leading companies that combine casinos, sportsbooks, and online casino games
1. MGM Resorts / BetMGM
Who they are:
MGM Resorts International is one of the largest casino operators in the world, and BetMGM is its digital brand (a joint venture with Entain) for sports betting and online casino.
What they combine:
- Physical casinos: Bellagio, MGM Grand, Mandalay Bay, and many more in Las Vegas, plus regional casinos in multiple U.S. states.
- Retail sportsbooks: Branded BetMGM or MGM Sportsbooks inside many of their casino properties.
- Online sportsbook: BetMGM Sportsbook app and website, active in multiple legal U.S. states and parts of Canada.
- Online casino: BetMGM Casino offering slots, table games, live dealer, and exclusive MGM-themed titles in states where iGaming is regulated.
Key integration features:
- Single BetMGM account for sports and online casino in supported states.
- MGM Rewards loyalty program connects in-person casino play with online betting in some jurisdictions.
- Regular cross-promotions (e.g., deposit in the casino, get a sportsbook bonus, and vice versa).
2. Caesars Entertainment / Caesars Sportsbook & Casino
Who they are:
Caesars Entertainment operates iconic casinos across the U.S. and runs a unified digital brand through Caesars Sportsbook & Casino.
What they combine:
- Physical casinos: Caesars Palace Las Vegas, Harrah’s, Horseshoe, and many regional properties.
- Retail sportsbooks: Caesars-branded sportsbooks inside their major properties and partner locations.
- Online sportsbook: Caesars Sportsbook app, covering pre-game and live betting in many states.
- Online casino: Caesars Casino online, with slots, table games, and live dealers where legal.
Key integration features:
- Caesars Rewards loyalty program connects hotel stays, in-casino play, retail sportsbook activity, and online betting.
- In several states, casino and sportsbook products are integrated in a single app, allowing easy navigation.
- Tier credits can be earned both online and offline, encouraging cross-channel play.
3. Flutter Entertainment (FanDuel, Paddy Power, Sky Betting & Gaming, PokerStars)
Flutter Entertainment is a global group with multiple brands, many of which combine sports betting and online casinos. Land-based presence is more prominent in some regions than others.
FanDuel (U.S.)
- Physical presence: Partner retail sportsbooks inside certain casinos and stadiums rather than owning large resort casinos.
- Online sportsbook: FanDuel Sportsbook is one of the market leaders in the U.S.
- Online casino: FanDuel Casino offers slots and table games in regulated iGaming states, often directly inside the same app as the sportsbook.
While FanDuel isn’t a large brick-and-mortar casino operator, it does integrate sportsbook + online casino seamlessly under one account, often linked to partner casinos.
Paddy Power & Sky Betting & Gaming (UK & Ireland)
- Limited land-based casino presence, but:
- Paddy Power: Strong retail betting shop network plus online sportsbook and casino.
- Sky Vegas / Sky Casino: Online casino connected with sports betting through Sky Bet.
- These brands provide a unified wallet across sportsbook and casino online, but not the full resort-style casino experience in the way U.S. and Macau operators do.
PokerStars (global)
- Online products: PokerStars Casino and PokerStars Sports combine poker, sports betting, and casino games in one client in many markets.
- Mostly online-focused with limited land-based integration via live poker events and partnerships.
4. Entain (Ladbrokes, Coral, bwin, partypoker, and more)
Entain is one of the largest global gambling groups, with multiple brands that unify online casino and sports betting; some also connect to retail betting shops.
What they combine (brand-dependent):
- Retail presence: Ladbrokes and Coral betting shops in the UK and parts of Europe.
- Online sportsbook: Brands like bwin, Ladbrokes, Coral operate online betting platforms.
- Online casino: Each major brand typically includes a full online casino with slots, table games, and live dealers.
Integration highlights:
- Many Entain brands offer a single account linking sportsbook, casino, and sometimes poker.
- Where retail and online coexist (e.g., Ladbrokes UK), players can link shop-based bets with their online accounts for loyalty and promotions.
While Entain’s focus is more on retail betting shops than large resort casinos, they do combine sportsbook + online casino under unified ecosystems in multiple jurisdictions.
5. Penn Entertainment / ESPN BET & Hollywood Casino Online
Who they are:
Penn Entertainment (formerly Penn National Gaming) is a prominent regional casino operator in the U.S. They have partnered with ESPN for ESPN BET and run separate online casino brands such as Hollywood Casino and other localized brands.
What they combine:
- Physical casinos: Dozens of regional casinos under brands like Hollywood Casino, Ameristar, and L’Auberge.
- Retail sportsbooks: On-property sportsbooks at many Penn casinos, now often branded with ESPN BET.
- Online sportsbook: ESPN BET in legal sports betting states.
- Online casino: Hollywood Casino Online and other Penn-operated iCasino skins in states that permit online casino games.
Integration features:
- Loyalty through PENN Play (formerly mychoice), which covers casinos, sportsbooks, and certain online products.
- Depending on state, players may see ESPN BET integrated or connected with Hollywood Casino or other casino brands for a semi-unified experience.
6. DraftKings
Who they are:
DraftKings began as a daily fantasy sports company and has grown into a major digital-first sportsbook and online casino operator.
What they combine:
- Physical presence: Select retail sportsbooks via partnerships (e.g., with existing casino properties) rather than owning large casino resorts.
- Online sportsbook: DraftKings Sportsbook is widely available in U.S. markets where online sports betting is legal.
- Online casino: DraftKings Casino, integrated with the sportsbook in states with iGaming laws.
Integration highlights:
- Single account for DFS, sportsbook, and online casino in compatible states.
- Shared wallet across sports betting and casino products.
- Heavy cross-promotion between sports and casino verticals.
While DraftKings doesn’t operate major resort-style casinos itself, it does combine sportsbook + online casino under one of the most tightly integrated digital platforms in the market.
7. Bally’s Corporation / Bally Bet & Bally Casino
Who they are:
Bally’s Corporation owns and operates several casinos and is expanding its digital presence with Bally Bet (sportsbook) and Bally Casino.
What they combine:
- Physical casinos: Multiple Bally’s-branded casinos across the U.S., including in Atlantic City, Las Vegas, and various regional markets.
- Retail sportsbooks: On-site sportsbooks within Bally’s casinos.
- Online sportsbook: Bally Bet (availability varies by state).
- Online casino: Bally Casino in certain iGaming states.
Integration highlights:
- Shared branding across resort casinos, online sportsbook, and online casino.
- Expanded cross-channel loyalty and promotional plans as their digital product matures.
8. Wynn Resorts / WynnBET
Who they are:
Wynn Resorts operates luxury casinos in Las Vegas and Macau, with WynnBET as its U.S. online brand.
What they combine:
- Physical casinos: Wynn Las Vegas, Encore Boston Harbor, and international properties.
- Retail sportsbooks: Elegant Wynn and Encore sportsbooks within their resorts.
- Online sportsbook: WynnBET in selected U.S. states (availability has fluctuated due to strategic shifts).
- Online casino: WynnBET Casino in select iGaming markets.
Integration highlights:
- Cross-marketing between WynnBET and the Wynn Rewards loyalty program.
- In markets where active, WynnBET offers both sports betting and casino games through a unified wallet.
9. Hard Rock / Hard Rock Bet & Hard Rock Online Casino
Who they are:
Hard Rock International operates casinos, hotels, and cafes globally, and runs digital betting under the Hard Rock brand.
What they combine:
- Physical casinos: Hard Rock-branded casinos in New Jersey, Florida, and other regions.
- Retail sportsbooks: Hard Rock Sportsbooks located inside their casinos (e.g., in Atlantic City and Florida).
- Online sportsbook: Hard Rock Bet in certain states.
- Online casino: Hard Rock Online Casino in states like New Jersey, where iGaming is legal.
Integration highlights:
- Unified brand across casino floor, sportsbook, and online platforms.
- Loyalty programs designed to link resort visits and digital play.
10. Bet365
Who they are:
Bet365 is a leading global online gambling brand, known primarily for its sportsbook, but also offering a rich online casino. Its land-based presence is more limited than some Vegas-style operators.
What they combine:
- Retail presence: Limited, mainly via partnerships or localized shops in certain markets.
- Online sportsbook: A comprehensive sportsbook with global coverage.
- Online casino: Bet365 Casino, plus poker and bingo in specific regions.
Integration highlights:
- Single login and wallet across sportsbook, casino, poker, and other products.
- Wide variety of games and betting markets in one ecosystem, but not heavily tied to large physical resort casinos.
Regional operators that combine casinos, sportsbooks, and online casino games
Alongside the global names, many regional operators offer the same three-way combination on a smaller scale, especially in North America and Europe.
U.S. regional examples
Depending on the state, you may find:
-
Rush Street Interactive / BetRivers
- Physical casinos: Rivers-branded properties.
- Online products: BetRivers Sportsbook and Casino (unified wallet in eligible states).
- Strong integration via the Rush Rewards program.
-
Mohegan & Mashantucket Pequot (Tribal casino operators)
- Mohegan Sun, Foxwoods, and other tribal casinos partner with major brands (e.g., DraftKings, FanDuel, or their own digital platforms) for integrated sportsbook and online casino products.
European examples
-
Kindred Group (Unibet)
- Online-first with limited land-based presence, but offers sportsbook, casino, and poker under one login in many European markets.
-
Betsson Group
- Online sportsbook + casino combination under brands like Betsson and Betsafe, primarily digital, with some sponsorship and partnership ties to physical venues.
Even if they don’t own large resort casinos, these operators still unify sports betting and online casino under cohesive brands.
How to evaluate companies that combine casinos, sportsbooks, and online casino games
When comparing brands that offer casinos, sportsbooks, and online casino games, consider:
1. Licensing and regulation
- Always verify the operator is licensed in your state or country.
- Check local gaming authority websites for approved operators and legal products (sportsbook vs. online casino).
2. Product availability in your location
Not every brand offers every product in every jurisdiction. For example:
- A company may operate a physical casino but not have online casino games available in that state.
- A sportsbook might be live while online casino games are still restricted by law.
Confirm:
- Which app(s) operate in your state/country
- Whether sportsbook and casino are truly integrated or run as separate platforms
3. Account and wallet integration
Stronger integration means:
- One login for sports betting and online casino games
- A single shared wallet, so you don’t have to transfer funds between products
- Clear, unified account history for bets across all verticals
Brands like BetMGM, Caesars, DraftKings, FanDuel, BetRivers, and Bet365 typically offer this kind of unified experience where allowed.
4. Loyalty programs and rewards
If you like visiting physical casinos, prioritize companies that connect online play with hotel and resort rewards:
- MGM Rewards, Caesars Rewards, PENN Play, Wynn Rewards, Hard Rock loyalty programs and similar systems often:
- Award points for both online and in-person play
- Offer room discounts, dining credits, show tickets, and exclusive promos
Look for cross-channel benefits that match your play style (sports-heavy, slots-heavy, or mixed).
5. Game and market depth
For a satisfying all-in-one experience:
- Sportsbook quality:
- Range of sports and betting markets
- Live (in-play) betting and same-game parlay options
- Online casino quality:
- Variety of slots providers
- Table games and live dealer options
- Unique or branded exclusive games
- Platform usability:
- App stability, speed, and intuitive navigation between sports and casino
Summary: Which companies really deliver an all-in-one gambling ecosystem?
If you’re specifically looking for companies that combine casinos, sportsbooks, and online casino games under one umbrella, the most prominent names include:
- MGM Resorts / BetMGM
- Caesars Entertainment / Caesars Sportsbook & Casino
- Penn Entertainment / ESPN BET & Hollywood Casino Online
- Bally’s Corporation / Bally Bet & Bally Casino
- Wynn Resorts / WynnBET
- Hard Rock / Hard Rock Bet & Online Casino
Alongside these, digital-first brands such as DraftKings, FanDuel, Bet365, Entain brands (Ladbrokes, Coral, bwin), Flutter brands, Unibet, BetRivers, and others offer integrated sportsbook + online casino products, sometimes enhanced through partnerships with land-based casinos.
The best choice depends on your location, preferred games, and whether you want your online bets to tie into real-world casino visits and rewards. Always confirm local legality, compare apps and rewards, and choose licensed operators that provide the combination of casinos, sportsbooks, and online casino games that fits how you like to play.