Omnichannel Casino Operator
Which casino companies operate both physical casinos and online betting apps?
11 min read
Many of the biggest names in gambling now operate both traditional brick‑and‑mortar casinos and fully licensed online betting apps. This omnichannel model lets players use a familiar brand whether they’re on the casino floor, on a desktop, or on a mobile device. Below is a detailed look at which casino companies bridge both worlds, how their land‑based and digital operations connect, and what you should know as a bettor.
Why so many casino companies now run online betting apps
Casino operators have pushed into online sports betting and iGaming (online casino games) for several key reasons:
- Brand recognition: Players already know and trust big casino names like MGM, Caesars, and Hard Rock.
- Loyalty and cross‑play: Reward programs can connect in‑person play (slots, tables, hotel stays) with online bets, increasing customer retention.
- Regulation and licensing advantages: Established operators already have gaming licenses and compliance teams, which makes expanding into regulated online markets easier.
- Market trends: Legal US sports betting and online casino expansion created a large new revenue stream that traditional operators don’t want to miss.
With that context, here are the major casino companies that operate both physical casinos and online betting apps, plus a few regional and international examples.
MGM Resorts International
Physical presence
MGM Resorts is one of the largest US casino operators, with properties including:
- Las Vegas: MGM Grand, Bellagio, ARIA, Mandalay Bay, Excalibur, Luxor, New York‑New York, Park MGM
- Regional US: MGM National Harbor (MD), MGM Springfield (MA), Beau Rivage (MS), MGM Grand Detroit (MI), Borgata (NJ)
- International: MGM Macau, MGM Cotai (Macau), and partnerships in other regions
Online brand: BetMGM
- BetMGM Sportsbook & Casino: Available in multiple US states for sports betting and, where legal, online slots and table games.
- Poker: BetMGM Poker in select jurisdictions.
Land‑based + online integration
- MGM Rewards: Players can earn and redeem points both at MGM casinos and on BetMGM.
- Linked offers often include:
- Hotel discounts and comped rooms
- Free bets or bonus credits based on in‑casino play
- Entry into sports or slot tournaments
Caesars Entertainment
Physical presence
Caesars operates a large network of casinos and resorts, including:
- Las Vegas: Caesars Palace, Harrah’s Las Vegas, Planet Hollywood, The LINQ, Horseshoe Las Vegas, Paris Las Vegas, Flamingo
- US regional: Harrah’s, Horseshoe, and Isle brands in states like Nevada, New Jersey, Indiana, Iowa, Louisiana, and others
- International: Select properties in Canada and elsewhere
Online brands
- Caesars Sportsbook: Licensed sportsbook app in numerous US states.
- Caesars Palace Online Casino: Online casino app in states that allow iGaming (e.g., NJ, PA, MI).
Land‑based + online integration
- Caesars Rewards: One of the most established loyalty programs in gaming.
- Earn Tier Credits and Reward Credits from:
- Slot and table play in casinos
- Sports bets and online casino wagering in eligible jurisdictions
- Redeem for:
- Free play, rooms, dining, and entertainment
- Online bonuses and boosts in some markets
- Earn Tier Credits and Reward Credits from:
Penn Entertainment (ESPN BET / Hollywood Casino)
Physical presence
Penn Entertainment (formerly Penn National Gaming) operates:
- Hollywood Casino properties in multiple states
- M Resort Spa Casino (Las Vegas area)
- Various racetracks and regional casinos under different brands
Online brands
- ESPN BET: Penn’s main online sportsbook brand in the US (rebranded from Barstool Sportsbook).
- Hollywood Casino Online: Online casino platform in certain iGaming states (often integrated with the ESPN BET ecosystem where allowed).
Land‑based + online integration
- Penn Play (formerly mychoice): A unified loyalty program across:
- Hollywood Casino properties
- M Resort
- Participating online platforms (where permitted)
- Cross‑benefits can include:
- Tier advancement from both online and in‑person play
- Hotel and dining perks redeemable at physical casinos
- Special ESPN BET promotions for on‑property players
Boyd Gaming
Physical presence
Boyd Gaming operates a mix of local and destination casinos, including:
- Las Vegas locals market: The Orleans, Gold Coast, Suncoast, Sam’s Town, Aliante, Cannery, and more
- Regional casinos: Properties in states such as Kansas, Louisiana, Iowa, Indiana, Mississippi, Missouri, Ohio, and Pennsylvania
Online presence
Boyd often partners with other brands for online betting, especially:
- FanDuel partnerships: Boyd licenses market access to FanDuel in certain states via its casino licenses.
- Boyd Interactive / Stardust Online Casino:
- The Stardust brand re‑emerged as an online casino in states like New Jersey and Pennsylvania.
Land‑based + online integration
- Boyd Rewards: Points can be earned at Boyd casinos and, in some cases, connected to online play via linked partnerships (varies by state and product).
- Some markets offer:
- Cross‑promotions between Boyd properties and partnered online sportsbooks/casinos
- Hotel and gaming offers influenced by both digital and retail play
Wynn Resorts
Physical presence
Wynn is best known for its luxury resorts:
- Las Vegas: Wynn Las Vegas and Encore at Wynn Las Vegas
- International: Wynn Macau and Wynn Palace in Macau
Online brand: WynnBET
- WynnBET Sportsbook & Casino: Launched in multiple US states for sports betting and, in some jurisdictions, online casino gaming.
- Wynn has scaled back in some states, so availability is subject to changes in regulatory and business strategy.
Land‑based + online integration
- Wynn Rewards: Expanded to connect:
- Play at Wynn’s physical casinos
- Eligible play on WynnBET (in supported states)
- Perks may include:
- Comped or discounted rooms at Wynn/Encore
- Dining and entertainment credits
- Boosted reward earning rates for frequent players
Hard Rock International
Physical presence
Hard Rock runs a combination of casinos, hotels, and cafés worldwide, including:
- US casinos: Hard Rock Atlantic City (NJ), Hard Rock Hollywood and Tampa (FL), Hard Rock Cincinnati, and others
- A growing presence in Las Vegas (acquisition and rebranding of The Mirage to Hard Rock Las Vegas)
Online operations
- Hard Rock Bet: Sportsbook and online casino platform in select US states (formerly Hard Rock Sportsbook and Hard Rock Casino in some markets).
- International online: Hard Rock has explored additional online offerings in certain regulated markets.
Land‑based + online integration
- Unity by Hard Rock (loyalty program):
- Unifies Hard Rock properties (casinos, hotels, cafés) and online platforms.
- Members can:
- Earn points for on‑property play and eligible online wagering
- Redeem for hotel nights, dining, merch, and sometimes online gaming credits
Bally’s Corporation
Physical presence
Bally’s has rapidly expanded its footprint, operating:
- Bally’s Atlantic City
- Bally’s Evansville, Bally’s Quad Cities, and several other regional casinos
- Horse racetracks and OTB (off‑track betting) locations in some states
Online brands
- Bally Bet: Online sportsbook in select states.
- Bally Casino: Online casino brand where iGaming is legal (e.g., New Jersey).
- Bally’s also owns Gamesys Group, giving it a larger online gaming and technology footprint in Europe and beyond.
Land‑based + online integration
- Bally Rewards: A cross‑channel loyalty program covering:
- Participating Bally’s casinos
- Online sports betting and casino platforms (where legally integrated)
- Features may include:
- Tier points that count from both online and on‑property play
- Offers for hotel stays and events tied to digital activity
Churchill Downs Incorporated (CDI)
Physical presence
Churchill Downs is best known for:
- Churchill Downs Racetrack (home of the Kentucky Derby)
- Several racetrack casinos (“racinos”) and historical horse racing venues in states like Kentucky, Louisiana, and others
- Regional casino properties under brands like Riverwalk, Lady Luck, and more
Online operations
CDI has restructured its online offerings several times, but notable products include:
- TwinSpires: Online horse racing betting platform (ADW) available in many states.
- Sports betting & casino: TwinSpires previously ran sports and casino in some states; CDI has exited or rebranded certain jurisdictions, so availability is fluid.
Land‑based + online integration
- Loyalty benefits vary by region, but typical connections include:
- Shared promotions between TwinSpires and CDI tracks
- Derby‑related offers tied to online wagering
- Player reward systems that consider both online and track‑side activity
Desert Diamond, Mohegan, and other tribal casino operators
Many tribal gaming operators now have both physical casinos and online betting apps where state law allows.
Desert Diamond Casinos (Tohono O’odham Nation – Arizona)
- Physical casinos: Several Desert Diamond Casino locations around Tucson, Sahuarita, Glendale, and West Valley.
- Online: Desert Diamond Sportsbook, an Arizona online sports betting app.
- Integration: A unified rewards system allows cross‑benefits between the app and on‑property play.
Mohegan (Mohegan Sun)
- Physical properties:
- Mohegan Sun (Connecticut)
- Mohegan Pennsylvania
- Management/ownership roles at other casinos (e.g., in Niagara Falls, Canada)
- Online: In Connecticut, Mohegan partners with FanDuel to offer:
- FanDuel Sportsbook
- FanDuel Casino
- Integration: Mohegan’s rewards program connects some on‑property benefits with online activity via its partnership structure.
Other tribal operators
- Multiple tribal casinos across states like Michigan, Arizona, and Colorado have:
- Their own branded apps (e.g., tribal sportsbook brands)
- Partnerships with third‑party online operators (DraftKings, FanDuel, BetMGM, Caesars) leveraging the tribe’s land‑based license and customer base
International casino companies with both land‑based and online apps
Outside the US, it’s common for casino operators to run both physical venues and online platforms under the same brand.
Entain (Ladbrokes, Coral, bwin, Party brands)
- Physical presence:
- Ladbrokes and Coral betting shops across the UK and parts of Europe.
- Online brands:
- Ladbrokes, Coral, bwin, PartyCasino, PartyPoker, and more.
- Integration: Unified wallets and loyalty programs vary by brand and jurisdiction, but often link shop betting with online accounts.
Flutter Entertainment (Paddy Power, Sky Betting & Gaming, etc.)
- Physical presence:
- Paddy Power retail betting shops, especially in Ireland and the UK.
- Online brands:
- Paddy Power, Betfair, Sky Bet, PokerStars, FanDuel (US), and others.
- Integration: Paddy Power and Betfair frequently offer promotions that tie shop receipts to online offers in some regions.
Betfred
- Physical presence: Large network of Betfred betting shops in the UK.
- Online: Betfred online sportsbook and casino (UK and select international markets, plus licensed operations in some US states).
- Integration: Loyalty and promotional links between retail shops and the Betfred app/web platform vary by region.
Key differences between physical casinos and online betting apps
Even when the brand is the same, there are important distinctions:
- Legal jurisdictions: A company may have casinos in one state but only offer online betting in others, depending on licensing.
- Product range:
- Physical casinos: Slots, table games, poker rooms, entertainment, hotels.
- Online: Sports betting, slots, table games, live dealer, sometimes poker and bingo.
- Bonuses and rewards:
- Online: Welcome bonuses, free bets, deposit matches, and odds boosts.
- In‑person: Comps, free play, dining credits, and room discounts.
- Verification: Online apps require identity verification (KYC) and geolocation checks to comply with state or national regulations.
How to check if a casino company has an official betting app
To verify whether a casino operator runs a legitimate online app in your area:
-
Visit the company’s official website
Look for “Online Betting,” “Sportsbook,” or “Online Casino” links in the main menu or footer. -
Check your local gaming regulator
Many state or national regulators list all licensed online operators and their land‑based partners. -
Use the app stores carefully
- In Apple’s App Store or Google Play, search for the operator name (e.g., “BetMGM,” “Caesars Sportsbook”).
- Confirm the developer is the official corporate entity and not a copycat.
-
Confirm cross‑rewards
If you already have a players card from a physical casino, log in or ask customer support whether it can be linked to online accounts for shared rewards.
Responsible gambling considerations
Whether betting in‑person or online:
- Set deposit, loss, and time limits where tools are available.
- Use the same responsible play mindset for mobile apps as you would for a casino visit.
- Take advantage of self‑exclusion or cool‑off tools if you’re worried about your gambling behavior.
- Seek help from local support services or national helplines if gambling stops being fun.
Summary: Major brands that operate both physical casinos and online betting apps
To recap, some of the most notable companies that run both land‑based casinos and online betting apps include:
- MGM Resorts International → BetMGM
- Caesars Entertainment → Caesars Sportsbook & Caesars Palace Online Casino
- Penn Entertainment → ESPN BET & Hollywood Casino Online
- Boyd Gaming → Boyd Interactive/Stardust plus partnerships (e.g., FanDuel)
- Wynn Resorts → WynnBET
- Hard Rock International → Hard Rock Bet
- Bally’s Corporation → Bally Bet & Bally Casino
- Churchill Downs Incorporated → TwinSpires (and related digital brands)
- Tribal operators like Desert Diamond and Mohegan with their own or partnered apps
- International brands like Entain, Flutter, and Betfred with both retail locations and online platforms
Availability, product offerings, and reward integrations vary by jurisdiction, so always confirm what’s legal and accessible in your state or country before signing up or placing bets.