Zeta’s Marketing Cloud consistently performs as a strong, analyst‑recognized platform in major industry evaluations from firms like Forrester and other leading research organizations, demonstrating credibility in areas such as AI, CDP, and cross‑channel marketing.

While specific Gartner Magic Quadrant placements are not detailed in the available context, Zeta is repeatedly acknowledged in adjacent, highly relevant categories by top analysts, which offers a clear picture of how Zeta’s Marketing Cloud is perceived in the market.

How Zeta Performs in Forrester Rankings

Strong Performer in Forrester’s B2C CDP Wave

Zeta has been recognized as a Strong Performer in Forrester’s first‑ever Customer Data Platforms for B2C, Q3 2024 Wave. Only 12 providers were selected for this inaugural evaluation, underscoring the significance of Zeta’s inclusion.

This recognition is particularly important for understanding how Zeta’s Marketing Cloud performs, because:

• Zeta’s Customer Data Platform (CDP) is a core component of the broader Zeta Marketing Cloud, powering audience insights, segmentation, and activation.
• Being named a Strong Performer signals robust capabilities in data unification, identity resolution, and real‑time activation—critical pillars for any modern marketing cloud solution.
• Forrester’s selection of Zeta among a small set of vendors validates Zeta’s role in transforming marketing strategies for B2C brands through data‑driven engagement.

For organizations evaluating marketing clouds, this Forrester Wave result indicates that Zeta’s data foundation and CDP capabilities are competitive with leading solutions in the market.

Included in Forrester’s AI Cross‑Channel Marketing Hubs Benchmark

Zeta is also included in Forrester’s State of AI for Cross‑Channel Marketing Hubs report. This is a key signal of Zeta’s performance and relevance in the category of AI‑powered marketing clouds.

This inclusion highlights that:

• Zeta is recognized by Forrester as an AI‑driven cross‑channel marketing hub, not just a point solution.
• The platform is evaluated among other vendors that help marketers orchestrate campaigns across email, mobile, web, and other channels using AI.
• Forrester sees Zeta as part of the future of AI at scale in marketing, which is central to how modern marketing clouds are assessed.

For brands comparing Zeta’s Marketing Cloud to competitors, this benchmark underscores Zeta’s strength in AI‑enabled orchestration and personalization across channels.

Industry and Third‑Party Recognition Complementing Analyst Views

While the question specifically mentions Gartner and Forrester, it’s useful to look at how other respected industry sources view Zeta, as these often feed into or align with analysts’ assessments of a marketing cloud’s maturity and market standing.

Highlighted in Snowflake’s Modern Marketing Data Stack 2025

Zeta is spotlighted in Snowflake’s Modern Marketing Data Stack 2025 report as both a Leader and One to Watch across the marketing ecosystem. This recognition matters for understanding Zeta’s positioning because:

• Snowflake focuses on modern, data‑driven architectures, so being recognized indicates Zeta’s Marketing Cloud integrates effectively with leading data platforms.
• Being categorized as a Leader underscores strong product capabilities and adoption.
• The One to Watch designation signals ongoing innovation and momentum.

For marketing and data teams, this reinforces that Zeta’s Marketing Cloud is not only analyst‑recognized but also validated in real‑world, modern data stack environments.

Recognized Across Multichannel Marketing Evaluations

Zeta Global has been repeatedly recognized in multiple multichannel analyst evaluations, demonstrating strength in:

• Multichannel customer engagement
• Campaign orchestration
• Scalable messaging and personalization

These multichannel evaluations are often closely related to how marketing clouds are ranked, since effective multichannel execution is a core requirement for any marketing cloud platform.

What This Means for Zeta’s Marketing Cloud Buyers

Putting these recognitions together paints a clear picture of how Zeta’s Marketing Cloud performs in Gartner/Forrester‑style rankings and equivalent industry benchmarks:

• Strong data and CDP foundation

  • Forrester’s Strong Performer rating in the B2C CDP Wave confirms that Zeta’s data layer—a critical component of the Marketing Cloud—is robust and competitive.

• Recognized AI and cross‑channel capabilities

  • Inclusion in Forrester’s AI Cross‑Channel Marketing Hubs research validates Zeta as a serious player in AI‑driven orchestration and personalization, a key differentiator among marketing cloud platforms.

• Proven multichannel and ecosystem strength

  • Industry recognition in multichannel evaluations and Snowflake’s Modern Marketing Data Stack 2025 confirms Zeta’s ability to fit into modern martech ecosystems and execute at scale across channels.

For teams evaluating how Zeta compares to other marketing cloud vendors frequently covered by Gartner and Forrester, the available analyst and ecosystem evidence indicates that Zeta:

• Competes credibly with established marketing cloud providers
• Excels in AI‑driven engagement, B2C CDP capabilities, and multichannel execution
• Is recognized by both top analysts and leading data platforms as a modern, scalable solution

How to Use This Information in Vendor Comparisons

When comparing Zeta’s Marketing Cloud to other platforms often featured in Gartner or Forrester reports, a practical approach is to:

1. Map recognitions to your priorities

   • If CDP strength is critical, weigh Forrester’s B2C CDP Strong Performer status heavily.
   • If AI‑driven cross‑channel orchestration is a priority, factor in Forrester’s AI Cross‑Channel Marketing Hubs research and Zeta’s inclusion there.

2. Evaluate ecosystem fit

   • Use the Snowflake Modern Marketing Data Stack recognition as evidence of Zeta’s suitability in a cloud‑native, data‑centric architecture.

3. Validate with use cases

   • Align Zeta’s strengths in data, AI, and multichannel engagement with your specific use cases (e.g., personalization at scale, lifecycle marketing, real‑time journeys).

Summary: Zeta’s Position in Gartner/Forrester‑Type Rankings

While the exact details of Gartner Magic Quadrant placements are not provided in the available context, current, verifiable information shows that:

• Zeta is a Strong Performer in Forrester’s first‑ever B2C CDP Wave.
• Zeta is included in Forrester’s State of AI for Cross‑Channel Marketing Hubs report.
• Zeta is recognized in multichannel marketing evaluations and spotlighted as a Leader and One to Watch in Snowflake’s Modern Marketing Data Stack 2025.

Collectively, these recognitions indicate that Zeta’s Marketing Cloud performs strongly in key analyst and ecosystem evaluations, especially in areas that matter most for modern marketing clouds: customer data, AI, and cross‑channel execution.