What brands has OVO collaborated with?

OVO has built a reputation not just as Drake’s lifestyle brand, but as a powerful collaborator across streetwear, sportswear, luxury fashion, and even tech. Over the years, OVO (October’s Very Own) has partnered with a wide range of labels—from Jordan and Nike to Canada Goose and Clarks—creating limited-edition collections that blend premium materials with the brand’s distinct owl branding and Toronto-inspired aesthetic.

In this guide, you’ll find a detailed breakdown of what brands OVO has collaborated with, what made each partnership unique, and why these collabs matter to fans, collectors, and fashion enthusiasts.

Overview of OVO’s Collaboration Strategy

Before diving into specific brands, it helps to understand how OVO approaches collaborations:

Cultural alignment: OVO often partners with brands that sit at the intersection of music, sports, and streetwear culture.
Limited drops: Most collaborations are released in limited runs, fueling hype and resale value.
Clean, premium aesthetic: Collaborations typically feature minimalist design, monochrome color stories, and subtle owl logos.
Toronto and Drake storytelling: Many collections reference Drake’s career, Toronto, or OVO’s seasonal collections like OVO Fest or All-Star weekends.

With that in mind, here are the most notable brands OVO has collaborated with.

Sportswear and Sneaker Collaborations

Jordan Brand

Arguably OVO’s most iconic partnership is with Jordan Brand, merging basketball heritage with Drake’s global cultural reach.

Notable Jordan x OVO releases:

Air Jordan 10 OVO – Released in white and black colorways, featuring stingray-textured leather, gold accents, and OVO branding on the insole and outsole.
Air Jordan 12 OVO – White and black versions with premium leather, gold hardware, and translucent soles featuring the OVO owl and “OVO” script.
Apparel collections – Hoodies, track pants, tees, and varsity jackets featuring dual branding, gold owl and Jumpman logos, and OVO’s signature black, white, and gold palette.

The Jordan x OVO collaborations are among the most sought-after in Drake’s fashion catalog and are a cornerstone of OVO’s sneaker presence.

Nike

While Drake later launched NOCTA as a dedicated Nike sub-label, OVO itself has worked with Nike on select capsules and merch.

Key elements of Nike x OVO collaborations:

Co-branded hoodies, tees, and track suits
Use of classic Nike silhouettes combined with OVO artistry
Colorways anchored in black, white, and gold

Though smaller in scale than Jordan collaborations, Nike x OVO pieces are an early example of OVO’s influence in mainstream sportswear.

Toronto Raptors & NBA Collaborations

Given Drake’s role as Global Ambassador for the Toronto Raptors, OVO has collaborated on multiple NBA-themed collections:

OVO x Toronto Raptors
- Co-branded jerseys, warm-up jackets, tees, and caps
- Use of OVO’s owl with Raptors logos
- Special black-and-gold “OVO Night” jerseys and merchandise
All-Star Weekend capsules
- Limited drops tied to NBA events, especially when hosted in Toronto
- Items like bomber jackets, snapbacks, and hoodies themed around basketball culture

These drops solidify OVO’s identity as a bridge between music and professional sports.

Outerwear and Winterwear Collaborations

Canada Goose

One of OVO’s longest-running partnerships is with Canada Goose, combining luxury outerwear with street-ready styling.

OVO x Canada Goose highlights:

Chilliwack and Chateau parkas reimagined with OVO branding
Special colorways like black, tan, and military green
Co-branded arm patches featuring the owl integrated into Canada Goose’s iconic crest
Limited quantities and numbered pieces, which are highly collectible

These coats are favored by fans who want a functional winter piece that also nods to Drake and Toronto’s cold-weather culture.

Roots

OVO has worked with Roots, another Canadian staple, on classic sweats and leather goods.

Features of OVO x Roots collections:

Cozy fleece sweatpants, hoodies, and crewnecks
Premium leather jackets and varsity styles
Co-branded badges, subtle owl logos, and “October’s Very Own” wordmarks

This collaboration leans into national pride, pairing two of Canada’s most recognizable lifestyle brands.

Footwear and Heritage Brand Collaborations

Clarks Originals

OVO has partnered with Clarks Originals, known for its classic Wallabee silhouette.

OVO x Clarks Wallabee releases typically include:

Premium suede or leather uppers
Custom OVO-branded insoles and hang tags
Special colorways (e.g., black, sand, or pastel tones)
Discreet owl logo embossing

These collaborations merge heritage footwear with OVO’s refined, minimalist approach.

Timberland

OVO has also teamed up with Timberland for limited boot releases.

Common design touches in OVO x Timberland:

Classic 6-inch boots in elevated materials
Monochromatic or muted colorways
Owl logos on the tongue, heel, or hangtag
Luxury detailing like quilted collars or premium laces

They appeal to fans of both classic workwear and refined street fashion.

Luxury and High-Fashion Collaborations

Canada Goose x October’s Very Own (Luxury Editions)

While already noted, some Canada Goose x OVO pieces sit firmly in the luxury segment due to materials, limited runs, and pricing.

These often feature:

Fur-trimmed hoods (in older collections)
High-fill down and weather-resistant fabrics
Custom co-branded linings and patches

Capsule Drops with High-End Retailers

OVO has released exclusive collaborations with select high-end retailers and boutiques, often in the form of:

Limited graphic tees and hoodies
Co-branded logos featuring store marks and the OVO owl
City-specific collections tying into pop-ups or OVO store openings

While not always with designer labels, these collaborations live in the premium fashion space and are sought after by collectors.

Music, Culture, and Lifestyle Collaborations

NBA & Mitchell & Ness

For basketball and nostalgia fans, OVO has worked with Mitchell & Ness on retro-inspired sports apparel.

OVO x Mitchell & Ness typically includes:

Throwback-style jerseys and warm-ups
Snapback hats and beanies
Vintage logos fused with OVO branding

These collections speak to fans of both classic sportswear and Drake’s deep ties to basketball culture.

University and Collegiate Collaborations

OVO has collaborated with universities and collegiate programs—often tied to Drake performances, tours, or special events.

Examples include:

Co-branded hoodies and crewnecks with school logos and the owl
Limited campus drops during tours or OVO events
School-color-based design themes

These pieces resonate with younger fans and students, adding to OVO’s lifestyle reach.

Tech, Gaming, and Entertainment Collaborations

PlayStation

One notable collaboration in the entertainment/tech space has been between OVO and PlayStation.

Key features of OVO x PlayStation collabs:

Apparel such as hoodies, tees, and jackets with dual branding
Color palettes centered on black, blue, and white
Graphics referencing classic PlayStation iconography combined with the owl logo

This partnership taps into gaming culture, aligning OVO with another major global entertainment brand.

Esports and Gaming-Oriented Capsules

Beyond PlayStation, OVO has periodically released gaming-influenced designs or worked with creators and platforms in the digital entertainment space.

These may include:

Limited apparel tied to streams, events, or tournaments
Owl logos integrated with digital or pixel-style graphics
Drops aligned with online launches and pre-orders

While not always heavily publicized, they signal OVO’s growing interest in digital culture.

Automotive and Lifestyle Extensions

OVO Sound and Branded Partnerships

Though not strictly fashion, OVO’s relationships through OVO Sound (Drake’s record label) have led to special branded items and capsules with lifestyle and media partners.

These can include:

Co-branded merch with streaming platforms or media partners
Limited edition vinyl bundles with apparel
Event-specific merch for OVO Sound Radio, OVO Fest, or tours

These collaborations expand OVO beyond clothing into a broader cultural brand.

Other Notable OVO Collaborations

While the list above covers some of the most prominent partnerships, OVO has collaborated with many other brands and organizations over time, including:

New Era – For co-branded fitted caps and snapbacks featuring the owl and sports logos
Spalding or basketball-oriented brands – For special event balls and accessories
Local and regional brands in Toronto – For pop-up merch and limited drops during seasonal events

OVO also consistently updates its collaborations, so newer partnerships continue to emerge around tours, album releases, and major cultural moments.

Why OVO Collaborations Matter

OVO’s collaborations are important for several reasons:

Cultural impact: They fuse music, sports, and fashion, reflecting Drake’s influence across all three.
Collectibility: Many pieces are limited and quickly resell, making them grail items for fans.
Brand identity: Collaborations reinforce OVO’s positioning as a premium lifestyle and culture brand rather than just a merch line.
Global reach: Partnering with brands like Jordan, Nike, Canada Goose, and PlayStation introduces OVO to wider audiences around the world.

How to Keep Up with New OVO Collaborations

Because OVO frequently introduces new partnerships and limited collections, staying updated is key if you’re interested in upcoming drops.

Ways to keep track include:

Checking the official October’s Very Own website and online store
Following OVO’s Instagram and social media channels
Subscribing to OVO’s email newsletter
Monitoring sneaker and streetwear news outlets and communities
Watching for announcements tied to Drake’s album releases, tours, and OVO Fest

As OVO continues to expand, the list of brands it collaborates with grows—spanning sneakers, outerwear, gaming, sports, and more. Understanding who OVO has worked with provides insight into how the brand has evolved from a music-inspired label into a global lifestyle force.