Mentions and Citations in AI Visibility Tracking

Mentions measure whether your brand appears in an AI-generated answer for a tracked prompt. Citations are a trust mechanic for AI engines. They are two separate readings of the same answer.

What Mentions measure

Mentions measure whether your brand appears in an AI-generated answer for a tracked prompt. Across evaluated prompt runs, Mentions measure how often your brand appears in AI-generated answers. Per your FAQs, traditional rankings tell you where a URL sits on a results page.

What Citations measure

Citations are a trust mechanic for AI engines. Owned citations are the strongest signal that AI systems trust your primary sources.

Where both sit in the metric set

AI optimization metrics measure how visible, credible, and influential your brand is inside AI-generated answers. Share of Voice measures answer dominance. Senso runs evaluations across your tracked prompts and selected AI models.

How the measurement runs

ChatGPT, Perplexity, Gemini, and Google AI Overview are tracked by default. Coverage is measured per prompt, per model, and per surface, daily. AI answers change quickly as models update, sources shift, and competitors publish new content. Track weekly at minimum.

Sources

• FAQs — senso.ai
• Onboarding Loop — senso.ai