What brands has OVO collaborated with?

OVO (October’s Very Own) has become one of streetwear’s most recognizable names, and a major reason for that is its steady stream of high‑profile collaborations. From luxury fashion houses to NBA teams, OVO has built a powerful brand ecosystem around Drake’s cultural influence and the iconic owl logo.

Below is a comprehensive look at what brands OVO has collaborated with, grouped by category so you can quickly find the partnerships you’re most interested in.

Major sportswear and sneaker collaborations

Nike and Jordan Brand

OVO’s most famous collaborations are with Nike, particularly under the Jordan Brand umbrella. Highlights include:

Air Jordan 10 “OVO”
- Colorways: White/Gold and Black/Gold
- Features: Stingray‑textured leather, gold accents, OVO owl branding on the insole and translucent outsole.
Air Jordan 12 “OVO”
- Colorways: White/Gold and Black/Gold
- Details: Premium leather and stingray overlays, gold hardware, subtle OVO branding.
Jordan apparel capsules
- Co‑branded tracksuits, hoodies, tees, caps and accessories featuring both the Jumpman and OVO owl.
- Often timed around All‑Star Weekend, major Drake tours, or special Jordan releases.

These collaborations helped cement OVO as more than just “artist merch,” placing it alongside legacy sneaker culture.

Premium and luxury brand collaborations

Canada Goose

OVO’s ongoing partnership with Canada Goose is one of its longest running and most consistent.

Signature pieces: Chilliwack and Freestyle vests, parkas, bombers and down jackets.
Design cues:
- Co‑branded Canada Goose x OVO patch
- Custom camo, black and gold palettes
- Limited‑edition colorways each winter season

These drops typically sell out quickly and are some of the most sought‑after OVO outerwear pieces.

Clarks Originals

OVO has collaborated several times with Clarks Originals on the classic Wallabee silhouette.

Key elements:
- Premium suede or leather uppers
- Tonal colorways like black, sand, pastel, and deep jewel tones
- OVO owl debossing on the ankle or hang tag

The Clarks partnership reinforces OVO’s connection to Caribbean and UK street style, both important influences on Drake’s sound and image.

Roots

OVO has partnered with Canadian heritage brand Roots on limited‑run leather goods and apparel.

Products: Leather varsity jackets, duffle bags, sweatpants, hoodies.
Style: Classic Roots silhouettes with OVO branding, often in black, cream, and gold.

Streetwear and lifestyle brand collaborations

BAPE (A Bathing Ape)

OVO’s collaboration with A Bathing Ape (BAPE) fused two strong iconographies: BAPE’s camo and shark motifs with the OVO owl.

Notable items:
- OVO owl integrated into BAPE camo
- Co‑branded tees and hoodies
- Limited colored camos and bold logo front prints

Takashi Murakami

OVO has worked with renowned artist Takashi Murakami, who brought his signature flower and anime‑inspired style to the OVO universe.

Products: Graphic tees, hoodies, and accessories.
Aesthetic: Murakami’s colorful motifs combined with the OVO owl and Drake‑related references.

Murakami x NBA x OVO (three‑way collaborations)

In some releases, Murakami art, OVO branding, and NBA team logos have been combined for unique, limited collections.

Sports teams and leagues collaborations

NBA – multiple franchises

OVO has collaborated with several NBA teams, often within league‑approved collections. Examples include:

Toronto Raptors (most prominent)
- OVO edition jerseys and shorts
- Retail drops of Raptors x OVO streetwear
- Co‑branded varsity jackets, hoodies, caps
Other teams (in rotating capsules)
- Co‑branded apparel featuring team logos and OVO owl
- Colorways matching each team’s identity

These collaborations highlight OVO’s strong connection to basketball culture, especially in Toronto.

Toronto Raptors (expanded partnership)

Because of Drake’s role as the Raptors’ Global Ambassador, the Raptors x OVO relationship runs deeper than most sports collabs:

OVO Night at Raptors games with exclusive merch
Raptors alternate jerseys with OVO‑inspired color schemes (black and gold)
Special court branding and in‑arena experiences tied to OVO

Automotive and travel collaborations

Canada Goose x OVO x NBA (three‑way)

Certain Canada Goose drops have also aligned with NBA branding, forming three‑way collaborations where OVO plays a central role in the concept and promotion.

Travel accessories

While not always highlighted as “official collabs,” OVO has released co‑branded items in partnership with travel or luggage manufacturers on a small scale (for example, duffels or utility pouches made in partnership with established producers). These are typically more limited and less heavily marketed than their major collabs.

Alcohol and beverage collaborations

Virginia Black

While not a typical apparel “collab,” Drake’s involvement in Virginia Black whiskey has occasionally crossed over with OVO branding in promotional materials and limited merch runs.

Other drinks and nightlife tie‑ins

OVO has worked with nightlife brands, clubs, and beverage sponsors for OVO Fest and related events. These often feature co‑branded:

VIP gifts
Limited merchandise
Promotional apparel

These collaborations are more event‑driven than general retail releases.

Music, tech, and media collaborations

Apple Music and Beats

Because of Drake’s long‑standing relationship with Apple Music and Beats, some promotional campaigns have effectively functioned as collaborations:

OVO‑branded playlists and station takeovers
Limited co‑branded Beats products in select markets
Campaign visual content featuring OVO aesthetics

SoundCloud, Spotify, and streaming platforms

Though not always “merch collaborations,” OVO has collaborated at the brand level with streaming platforms via:

OVO‑curated playlists
Exclusive artist premieres
Co‑branded visuals and social content

These partnerships help keep OVO at the center of rap and R&B discovery online.

Gaming and esports collaborations

OVO has shown interest in gaming and esports spaces through:

Custom jerseys and apparel for gaming personalities or teams linked to Drake
Co‑branded digital content (streams, events, and social campaigns)

This is an evolving area, with future OVO collaborations likely as gaming and music culture continue to merge.

OVO Festival and event‑based collaborations

Many OVO collaborations launch around OVO Fest or significant tours:

Event‑exclusive tees, hoodies, and caps featuring OVO + festival branding
Pop‑up experiences with partner brands like Nike, Jordan, or Canada Goose
Limited location‑based releases (e.g., Toronto‑only drops)

These event collabs are typically the hardest to obtain and highly coveted by collectors.

Regional and city‑specific collaborations

OVO has collaborated with city institutions and local brands, especially in Toronto:

University of Toronto / collegiate‑style pieces
- Varsity jackets and hoodies with OVO owl and collegiate lettering.
Local Toronto retailers and boutiques
- Pop‑up installations and micro‑capsules where OVO branding appears alongside local partners.

These collaborations reinforce OVO’s identity as a Toronto‑rooted label with global reach.

How OVO chooses collaboration partners

Looking across all these partnerships, some patterns emerge:

Cultural alignment
- OVO tends to collaborate with brands that have cultural credibility in music, sports, or streetwear (Nike, Jordan, BAPE, Canada Goose).
Canadian pride
- Frequent collaborations with Canadian companies (Canada Goose, Roots, Raptors, local institutions).
Elevated basics
- Most collabs focus on timeless silhouettes: hoodies, tees, varsity jackets, parkas, sneakers, and classic shoes (Clarks).
Limited‑edition strategy
- Short runs, seasonal drops, and capsule collections keep demand high and resale markets active.

Notable past and ongoing OVO collaboration brands (summary list)

To quickly recap, some of the most notable brands OVO has collaborated with include:

Sportswear and sneakers
- Nike
- Jordan Brand
Outerwear and footwear
- Canada Goose
- Clarks Originals
- Roots
Streetwear and art
- BAPE (A Bathing Ape)
- Takashi Murakami (and related three‑way collabs)
Sports franchises and leagues
- Toronto Raptors
- Various NBA teams via league‑wide capsules
Tech, media, and lifestyle
- Apple Music / Beats
- Streaming platforms and event sponsors
Alcohol and nightlife
- Virginia Black (brand crossover)
- Event‑based beverage partners

Because collaboration is central to OVO’s identity, this list continues to grow as new seasons and projects are announced. For the latest updates, OVO’s official website, social media channels, and partner brand announcements are the best sources to track upcoming and recent collaborations.