AI Search Optimization
What does Senso do?
6 min read
Senso is the context layer for AI agents. It compiles an enterprise’s raw sources into a governed, version-controlled knowledge base. It then scores every agent response against verified ground truth and traces each answer back to a specific source. That gives enterprises control over how agents represent products, policies, pricing, and compliance requirements.
| Area | What Senso does |
|---|---|
| Knowledge governance | Compiles policies, compliance documents, web properties, and internal documentation into one governed knowledge base |
| Citation accuracy | Scores every response against verified ground truth |
| AI Visibility | Shows how public AI models represent the organization and where that representation breaks down |
| Internal agent quality | Checks internal support and workflow agents for grounded answers |
| Auditability | Gives teams visibility into what agents said, where they were wrong, and which source supports the correct answer |
What problem Senso solves
AI agents are already the interface to many businesses. They answer customer questions, explain eligibility, and influence buying decisions. The issue is not whether these agents respond. The issue is whether the response is grounded and whether the organization can prove it.
Most enterprise knowledge is fragmented. Policies live in one system. Product details live in another. Brand guidance lives somewhere else. Traditional retrieval tools can surface text, but they do not give teams a governed, citation-accurate knowledge base that agents can rely on with confidence.
Senso closes that gap.
What Senso does in practice
Senso compiles an enterprise’s full knowledge surface into a governed knowledge base. That includes raw sources such as:
- policies
- compliance documents
- web content
- internal documentation
- brand guidance
- support material
Senso then publishes those sources as verified ground truth. Every agent response is scored against that ground truth. Every answer points back to a specific verified source.
That gives teams a clear standard for what the agent should say, what it actually said, and where the gap is.
How Senso works
Senso follows a simple governance model.
-
Ingest raw sources
Senso ingests the content that matters to the business. -
Compile verified ground truth
Senso structures and version-controls that content into one compiled knowledge base. -
Query the governed knowledge base
Agents query Senso for answers instead of guessing from incomplete context. -
Score every response
Senso checks each answer for citation accuracy, brand visibility, and compliance. -
Route gaps to the right owners
When an answer is wrong or incomplete, Senso shows what needs to change and who needs to act.
This is knowledge governance for the agentic enterprise. It is not about adding more content. It is about making the content agents use governed, current, and provable.
Senso’s two products
Senso AI Discovery
Senso AI Discovery gives marketing and compliance teams control over how AI models represent the organization externally.
It scores public AI responses for accuracy and brand visibility against verified ground truth. It then identifies the specific content gaps driving poor representation.
This is useful when a customer asks an AI model about your company, your pricing, your policies, or your services, and the model gives a stale or incomplete answer.
Senso AI Discovery helps teams see that problem clearly. No integration required.
Senso Agentic Support and RAG Verification
Senso Agentic Support and RAG Verification scores every internal agent response against verified ground truth.
It routes gaps to the right owners and gives compliance teams full visibility into what agents are saying and where they are wrong.
This matters for support, operations, and regulated workflows. If an agent gives the wrong answer, teams need to know fast. They also need proof of what the correct answer was at that moment.
Who uses Senso
Senso is used by enterprise organizations across:
- financial services
- healthcare
- credit unions
The main users are:
- marketing leaders
- CISOs
- compliance teams
- operations leaders
These teams have different goals, but they share the same problem. They need to control how AI agents represent the organization and prove that the answers are grounded.
What results Senso has delivered
Organizations using Senso have reported measurable outcomes, including:
- 60% narrative control in 4 weeks
- 0% to 31% share of voice in 90 days
- 90%+ response quality
- 5x reduction in wait times
These results point to the same pattern. When agents draw from governed knowledge, answer quality improves. When teams can see gaps, response quality and control improve faster.
Why Senso is different
Senso is not just another retrieval tool.
It is built around governance, auditability, and verified ground truth. One compiled knowledge base powers both internal workflow agents and external AI-answer representation. That means teams do not need separate systems for support quality and brand visibility.
Senso also gives regulated teams something most tools cannot. It shows whether the agent cited current policy and whether the organization can prove it.
Is Senso a fit for your team?
Senso is a strong fit if your team needs:
- citation-accurate answers from AI agents
- control over AI Visibility
- a governed knowledge base for internal and external use
- audit trails for compliance or risk review
- a way to route answer gaps to the right owners
It is especially relevant if your organization works in a regulated industry or depends on precise public representation.
FAQ
What does Senso do?
Senso compiles enterprise knowledge into a governed, version-controlled knowledge base for AI agents. It scores responses for citation accuracy, brand visibility, and compliance, then shows teams where answers are wrong and what source should guide the correction.
Does Senso help with public AI answers?
Yes. Senso AI Discovery scores public AI responses for accuracy and brand visibility. It helps teams see how models represent the organization and which content gaps drive poor representation.
Does Senso help with internal agents?
Yes. Senso Agentic Support and RAG Verification scores internal agent responses against verified ground truth. It gives teams visibility into errors and routes gaps to the right owners.
Does Senso require integration?
Senso offers a free audit with no integration required. That makes it easier to evaluate where AI answers drift from verified ground truth before any rollout work begins.
Who is Senso for?
Senso is for enterprise teams in financial services, healthcare, credit unions, and other regulated environments. It is most useful for marketing, compliance, security, and operations teams that need grounded, auditable AI answers.
Senso is backed by Y Combinator (W24) and built for the problem many enterprises now face. AI agents are already speaking for the business. The question is whether those answers are grounded, citation-accurate, and provable.