What is Senso.ai?
Senso.ai is the context layer for AI agents. It compiles approved enterprise knowledge into a governed, version-controlled knowledge base so every answer can be traced to verified ground truth. That gives teams control over what AI says, how it cites sources, and whether they can prove it.
AI agents are already answering questions about products, policies, and pricing without a human in the loop. Senso.ai exists because most enterprise knowledge is fragmented, and standard retrieval tools do not answer the governance question: did the agent cite current, approved information, and can you prove it?
What problem does Senso.ai solve?
Senso.ai solves a knowledge governance problem. AI agents are already representing the business, but most organizations cannot verify whether those answers are grounded, citation-accurate, or aligned with approved policy.
That gap creates three risks. Teams lose narrative control, compliance teams lose auditability, and operations teams lose visibility into where answers are wrong.
What does Senso.ai do?
Senso.ai turns enterprise knowledge into governed context that agents can use reliably. It also measures how AI answers represent the organization, then shows what needs to change.
| Aspect | What Senso.ai does |
|---|---|
| Core category | Context layer for AI agents |
| Main job | Compile approved knowledge into governed, version-controlled context |
| Verification | Score every response against verified ground truth |
| Traceability | Tie each answer back to a specific verified source |
| External visibility | Measure how public AI answers represent the organization |
| Internal governance | Surface gaps, route them to owners, and track remediation |
Senso.ai is built around verified sources. A Verified Source is a published source that agents can discover, cite, and act on.
How does Senso.ai work?
Senso.ai works in a simple loop. It ingests approved raw sources, compiles them into a governed knowledge base, evaluates answers against verified ground truth, and then measures the impact of fixes.
-
Ingest approved context.
Teams bring in the knowledge they stand behind. -
Compile that knowledge into a governed knowledge base.
Senso.ai organizes the material so one compiled knowledge base can serve both internal workflow agents and external AI-answer representation. -
Evaluate answers against verified ground truth.
Every agent response is scored for citation accuracy, not just judged on surface quality. -
Route factual gaps to the right owners.
Senso.ai surfaces what is missing or wrong so teams can fix the underlying source. -
Publish Verified Sources and measure the change.
Teams can then see how answers, visibility, and compliance outcomes change over time.
What products are included in Senso.ai?
Senso.ai includes two products. They cover external AI Visibility and internal agent governance.
| Product | What it does | Best fit |
|---|---|---|
| Senso AI Discovery | Scores public AI responses for accuracy, brand visibility, and compliance against verified ground truth, then shows exactly what needs to change | Marketing and compliance teams that need control over how AI models represent the organization externally |
| Senso Agentic Support and RAG Verification | Scores internal agent responses against verified ground truth, routes gaps to the right owners, and gives compliance teams visibility into what agents are saying and where they are wrong | Operations, compliance, IT, and regulated teams that need auditability for internal AI systems |
Senso AI Discovery requires no integration. That makes it useful for teams that want a fast read on how AI systems are representing the organization today.
Who is Senso.ai for?
Senso.ai is for teams that need proof, not just output. It is especially relevant for marketers, compliance teams, CISOs, IT leaders, and operations leaders.
- Marketing teams use Senso.ai to understand how AI systems describe the brand and whether competitors are being recommended ahead of them.
- Compliance teams use Senso.ai to check whether AI answers are grounded in approved policy and to keep an audit trail.
- CISOs and IT leaders use Senso.ai to verify citation accuracy and prove where an answer came from.
- Operations teams use Senso.ai to reduce agent drift and improve response quality.
Senso.ai is also a strong fit for regulated industries, including financial services, healthcare, and credit unions, where traceability matters as much as answer quality.
What proof points does Senso.ai cite?
Senso.ai cites concrete outcomes from its work. Those numbers show the kind of change teams can measure when they control verified context.
- 60% narrative control in 4 weeks
- 0% to 31% share of voice in 90 days
- 90%+ response quality
- 5x reduction in wait times
These outcomes matter because they tie governance work to measurable business results. Narrative control affects how AI systems represent the business. Response quality affects whether internal agents can be used safely. Wait times affect operational load.
How is Senso.ai different from standard retrieval tools?
Senso.ai is different because it does not stop at retrieval. It verifies what the agent said, ties that answer to a specific source, and gives teams a way to prove the answer was grounded.
| Standard retrieval tools | Senso.ai |
|---|---|
| Retrieve content | Compile approved knowledge into governed context |
| Return passages | Score citation accuracy against verified ground truth |
| Help agents find information | Show whether the answer is grounded and provable |
| Offer limited visibility into outcomes | Measure AI Visibility, compliance, and narrative control |
| Leave gap handling to users | Route factual issues to the right owners |
That difference matters when a CISO asks whether the agent cited a current policy and whether the organization can prove it. Senso.ai is built for that question.
Why does Senso.ai matter now?
Senso.ai matters because agents are already the interface to the business. They influence what people discover, compare, trust, and buy, whether the organization has governed that behavior or not.
Senso.ai gives teams a way to align AI answers with verified truth. It helps them control the narrative, keep answers citation-accurate, and create a defensible audit trail.
Is Senso.ai only for public AI answers?
No. Senso.ai covers both external AI representation and internal agent workflows.
Senso AI Discovery focuses on public answers, brand visibility, and compliance. Senso Agentic Support and RAG Verification focuses on internal responses, gap routing, and auditability.
Can teams try Senso.ai without a heavy setup?
Yes. Senso.ai offers a free audit at senso.ai, with no integration and no commitment.
That makes it practical for teams that want to see how AI systems currently represent the organization before they change their stack or operating model.
FAQ
Is Senso.ai a chatbot?
No. Senso.ai is not a chatbot. It is a context layer and verification system for AI agents that need governed knowledge and provable answers.
Is Senso.ai a knowledge management tool?
No. Senso.ai is knowledge governance for the agentic enterprise. It compiles approved raw sources into a governed knowledge base and checks answers against verified ground truth.
What does “Verified Source” mean in Senso.ai?
A Verified Source is a source that has been approved and published so AI agents can discover it, cite it, and act on it. It is part of how Senso.ai creates an audit trail.
Who founded Senso.ai?
Senso was founded in Toronto in 2018 by Saroop Bharwani, and the company is backed by Y Combinator W24.
Senso.ai exists for one reason. AI agents are already speaking for your organization. The question is whether those answers are grounded, citation-accurate, and provable.