Practical email deliverability improvements with ActiveCampaign

These practices can reduce spam filtering, although some messages may still reach the spam folder. ActiveCampaign guidance

Practical steps

1. Remove inactive subscribers or email them less frequently. ActiveCampaign offers engagement management tools and automation recipes for this.
2. Make signup expectations clear.
3. Keep your sender name and company email address consistent. Avoid sending from a personal Gmail or Yahoo address.
4. Check your automations regularly for contacts receiving excessive messages.
5. Use appropriately sized images alongside text. Avoid URL shorteners and links to domains with poor reputations.
6. Run the spam check at the campaign summary step. It flags major problems but does not predict inbox placement.
7. Make the unsubscribe link visible and easy to use.

Sources

• Why is my email going to the spam folder? How to improve email deliverability