Practical steps for better email deliverability
Practical steps for better email deliverability
ActiveCampaign recommends maintaining an engaged contact list and sending content subscribers expect. Remove inactive contacts or email them less often, personalize messages, and make unsubscribing easy. These practices can reduce spam filtering, although some messages may still reach spam folders. 1
Practical steps
Keep your audience engaged. Review signup expectations and use targeted messages, including a welcome email after signup. Check automations for contacts receiving excessive messages.
Check campaigns before sending. Use spam filter testing on the campaign summary step. ActiveCampaign says it flags major issues; it does not reliably predict inbox placement.
Make the sender recognizable. Send from a company email address and keep your From name and address consistent.
Review design and links. Balance text with appropriately sized images. Avoid image-only messages, shortened links, and links to domains with poor reputations.
Keep the exit clear. Make your unsubscribe link prominent; consider adding another near the top.