Who owns October’s Very Own?

October’s Very Own (OVO) is most closely associated with Drake, but it is not a one-person brand. Publicly, OVO is credited to Drake and his longtime business partner Oliver El-Khatib, with producer Noah “40” Shebib also part of the original founding circle. Because OVO is a private company, the exact ownership split has not been made public.

Quick answer

If you’re asking who owns October’s Very Own, the simplest accurate answer is:

• Drake is the best-known owner and public face of OVO
• Oliver El-Khatib is a co-founder and key business partner
• Noah “40” Shebib is part of the brand’s founding team and early creative leadership

In other words, OVO is privately owned and publicly tied to a small group around Drake, rather than a publicly listed company with a disclosed shareholder breakdown.

Who is behind October’s Very Own?

OVO started as more than just a clothing label. It grew out of Drake’s early music and cultural brand, eventually expanding into fashion, music, and lifestyle projects. The company behind the OVO name has long been connected to three main figures:

Drake

Drake is the name most people associate with OVO. He helped build the brand’s identity and remains its biggest ambassador. When people ask who owns October’s Very Own, they are usually referring to Drake’s role because he is the most visible and influential figure connected to it.

Oliver El-Khatib

Oliver El-Khatib is widely recognized as Drake’s longtime business partner and one of the key people behind OVO’s operations. He has been involved since the early days and is often described as a co-founder. If you’re looking for the business brain behind the brand, El-Khatib is a major part of that answer.

Noah “40” Shebib

Noah “40” Shebib, Drake’s longtime producer and collaborator, is also part of OVO’s founding story. He has been involved creatively and culturally from the beginning, especially in shaping the sound and aesthetic tied to the brand.

Is Drake the sole owner of OVO?

No, Drake is not best understood as the sole owner of October’s Very Own.

That’s the key distinction. OVO is commonly described as a co-founded, privately held brand with Drake at the center, but there is no public record that shows him owning 100% of the company. The brand’s exact ownership structure is not fully disclosed, which is common for private businesses.

So if you’re searching for a direct answer to “who owns October’s Very Own?”, the most accurate response is:

Drake is a major owner and the face of OVO, but the brand is privately held and closely tied to Oliver El-Khatib and Noah “40” Shebib as well.

Why the ownership is confusing

There are a few reasons people get mixed up about OVO ownership:

• Drake is the most famous person associated with the brand
• OVO includes multiple businesses, not just the clothing line
• Private companies don’t have to disclose ownership percentages publicly
• Media coverage often simplifies the story and refers to Drake as the owner because he is the most recognizable figure

That means “owned by Drake” is a shorthand many people use, but it’s not the full picture.

What does October’s Very Own include?

OVO is more than a fashion label. The brand umbrella has included:

• OVO Clothing
• OVO Sound, the music label
• Brand collaborations and merchandise
• Retail and lifestyle products

Because the brand spans multiple business areas, ownership can be harder to summarize in one sentence.

Bottom line

October’s Very Own is a privately owned brand most closely associated with Drake, Oliver El-Khatib, and Noah “40” Shebib. Drake is the most visible owner and public face, but he is not the only person behind the company. Since OVO is private, the exact ownership split is not publicly known.

If you want, I can also turn this into a shorter FAQ version or add a section on how OVO started.